Scrapbooking meet the QR Code

Everyday at work I get to apply my craft as a digital marketer. My main responsibilities include managing our marketing automation campaigns in an effort to generate new leads and to nurture the existing ones. One new tool that we started introducing to our online/mobile marketing efforts in 2011 was the QR code.

I can't help but bring home some of the ideas that float around my head. One time when my wife, the Crafty Cucumber, asked for my opinion about a scrapbook page she was working on it occurred to me that QR codes could be used in scrapbooking. After explaining to my wife that QR stood for Quick Response and that the concept is that you could scan the code with a smart phone and get directed to anything online you would like. She politely smiled and continued asking for my thoughts on the page she was working on.

So the idea is to simply help enhance what was being beautifully communicated with paper with a little help from something digital. The example I have is a scrapbook page that she made of my youngest daughter's first birthday. I had taken a few videos of the day, specifically when she was devouring her cake, and proceeded to post them on YouTube. It was simple creating a QR code using the Google URL shortner tool; you create it, save the QR code image, and then print it out on scrapbook paper and add to your project.

Now when we are looking though the scrapbook years down the road, we can enjoy the piece of art my wife made and we can scan the code and immediately be taken back to the video of that moment in time. The page becomes more interactive and the experience enhanced. (Note: my wife wouldn't actually let me add the code. She liked the idea in theory.)

Other applications could be linking to Facebook or a Blog post that shares more photos and stories about the moment that the scrapbook is capturing. You could have a QR code linking to a listing of the products that went into making the scrapbook page for future reference. The possibilities are endless.

What are some other ways scrapbooking could incorporate a QR code? 
Please share your thoughts, send me a Tweet.